Church Planting Tactics

Category: Marketing

  • Does Direct Mail Still Work?

    I asked several of my church planters recently, “Does direct mail still work?” and here are their real-world experiences: We have had a GREAT responses to mailers, and we have had a so-so responses to mailers. Here is the key: send 5 pieces of mail per house for the response you want. If you have…

  • FREE Church Plant Resource Friday: Sitegeist

    Free Demographics App Want the quick & dirty lowdown on the community where you’re church planting? Sitegeist is the free app for your mobile device that gives you quick insight into: People Housing Fun Weather History Available now in the App Store and Google Play. It’s another free & easy way to learn about your…

  • New Top-Level .church Domain

      New generic top-level domains (gTLD’s) are being released regularly. Are you having trouble finding a domain name for your church plant? If your desired .com and .org are long since taken, here are some new gTLD’s coming: .church .city .center .home .live .online The timing is a little unclear, but a big thanks to…

  • FREE Church Plant Resource Friday: Google Stuff

    For years I’ve been setting up my church planters with Google Apps for their email service. It’s free for any organization [as of Dec 2012, Google no longer offers a free option], and along with 10 email addresses, you get the standard Gmail suite: docs (now called “drive”), calendar, shared contacts, etc…  I usually add…

  • Are You Listening?

    There is a lot of chatter on social media – are you listening for mentions of your church plant? What’s the Problem? Social media is designed to be just that: social. Too many churches use it as just another media outlet to push communication in one direction. It’s OK to get information out there, but…

  • FREE Church Plant Resource Friday – WiseStamp

      You’re hampering your own church plant communications. That is, if you haven’t taken care to develop an email signature that gives people easy ways to interact with you. Few things vex me more than having an important email conversation going that needs to turn in to a phone call, but the other party hasn’t…

  • FREE Church Plant Resource Friday – MailChimp.com

    So you want an easy way to send classy-looking emails to your Prayer Team, Outside Supporters and/or Launch Team? For years Constant Contact has been the big kid on the block, but my new favorite is MailChimp. Why Do I Need a Newsletter Service? You need one for several reasons, and they all come back…