Category: Communications
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Free Soft Demographic Reports
This is an update to my post about free soft demographic reports from July 2012. Experian, whom you may know as one of the big three credit bureaus, has been amassing both hard & soft demographic data for years that gives them (and now you) insight into people in your area. They’ve carved up American…
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Handling Church Direct Mail Complaints
The following is a guest post by Sarah Blackmon of d2design, an expert in church direct mail. I invited her to give us some pointers on handling church direct mail complaints. Is your church sending out direct mail to your community? If so, you are probably hoping that your mailer makes a good impression and…
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3 Clever Church Plant Sign Strategies
Good signage inside your building and on the street can make or break a guest’s experience. Here are 3 simple church plant sign strategies that will help everyone feel welcome: Buy More …than you think you’re going to need. Remember the last time you traveled to or through an airport you’d never been to before?…
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How to Design Church Plant Signs
Street signs are always in the top 3 answers when I ask planters, “What do people say when you ask how the heard about your church?” But there’s an effective way and a not-so-effective way to design church plant signs. Have you ever been driving and seen one of those homemade garage sale signs, the…
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3 Ways to Train Church Plant Launch Team
Over the summer, you church planters shooting for a fall launch will be gathering people and shaping them into a launch team. Considering all the ministry teams you’ll be forming, you’re going to need help making sure the right people have the right skills to do the various jobs that need to happen to see…
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5 Practical Church Plant Marketing Tips
There are hundreds of ways to get the word out about your new church. How are you going to decide which to use? Every year planters ask me for church plant marketing tips. “Is it social media?” or “I heard that direct mail is dead…?” My answer is usually, “It depends.” Mostly on your context.…
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Leasing a Church Plant Facility
There is at least one fixed deadline during the year for leasing a church plant facility. Miss that, and you may find yourself in the ‘wait zone’ or scrambling to find a facility. I have seen both crazy antics and providential timing in planters’ efforts in leasing a church plant facility. One planter signed a…
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Where to File Your Church Address Change
As a church planter, you’re likely to have at least one church address change in the first few years of your church. When you change the church’s address, there are a whole heap of people that need to know. Church Address Change Notifications Send notifications or file address change forms with: The IRS (don’t want…